Makowhiteness Project

With over 25 years experience in Optical Brighteners and Paper Whiteness, we bring an innovative approach to supporting your businesses technical groups, purchasing teams and marketing managers through a range of specialised services including:

• Corporate Membership - Members receive Technical Factsheets, all of our Reference Articles, two large Market Survey reports into Paper Whiteness, continuous unlimited e-mail support and one grade rated free to the Makowhiteness Rating System.
• The Makowhiteness Rating System - A new tool for the marketing of white papers, less than 15% of consumers use any whiteness values today, 70% would use Makowhiteness. Engaging consumers in the purchasing process by using a clear description of whiteness generates value and understanding.
• Reference Articles - A series of technical and marketing articles are available for purchase at low prices in our e-shop - these are currently on sale until 30th September 2008.
• Consulting services - Contact us for any projects concerning paper whiteness or optical brighteners, we are actively involved in improving companies performance in Technical, Marketing and Business areas. Our clients range from Blue Chip to small companies.
• Global OBA Survey 2005-2009 - We have prepared the first independent specialised Optical Brightener market survey for our members. We can quickly adapt the report to fit your needs and your budget.

Optical Brighteners are large volume chemicals involving a large budget, key to their use is an understanding of the business and a technical awareness. They represent the only route to generating high whiteness papers. Paper whiteness is currently undervalued by consumers. Makowhiteness Project is working to improve both of these areas. We also support the Sharks Trust charity through donations from our profits. If you would like to be added to our Newsletter e-mail list please let us know. For more information see http://makowhiteness.co.uk